How Richard Branson Touched My Life.

Yesterday I managed to get myself into the du CEO forum to hear Richard Branson speak! I’m pretty sure people were looking at me funny, wondering what on earth I was doing there because I was obviously NOT a CEO… they probably thought I was a “social media winner” or was on the hunt for a rich CEO husband or something but no – I actually used wasta* for the first time to get in there (wasta meaning begging my friend who was organizing the event).

I have a confession – I have not read any of Sir Richard’s books…but after last night, I definitely want to read them and even make notes about some of the truly inspiring things he has to say. He not only has a great business mind, but from a few comments here and there, I realized that he could also be a great source for life lessons and providing ways to be a better human being.

One of the things I loved most about hearing him speak yesterday was seeing that he’s taken the successful business model that has served him so well in each of his ventures and has been applying the skills and resources from them towards making the world a better place.

If you ever get the chance to hear him speak live, I highly recommended it, but until then, here are some key points that stuck with me after yesterday’s experience:

– Creating a great business is about finding something you LIKE and turning it into capital.
– A company is nothing without the PEOPLE behind it – motivate them and encourage innovation by being a ‘YES’ type of boss, giving people room to make mistakes without reprimanding them and using positive reinforcement. “People do not flourish if they’re not praised.”
– There’s no point starting a business unless you can do what you do BETTER than the others in your sector.
– The secret to success is not to look for the ‘cheapest way’ to do something, but the ‘most AMAZING’ way to do it.

And finally, the point that struck a chord with me and made me look at Sir Richard Branson as not just a great man, but a beautiful soul: his emphasis on the importance of forgiveness. He pushed the idea of forgiving, letting go of conflict and ensuring that you have no bad blood with anyone in your life – whether it be an ex-spouse, business contact, friend, child, parent – whatever – forgive and clear your heart. That advice was not only inspiring, but enlightening.

People like this are the people who inspire change in this world. That’s how we will save it.

richard branson ceo

*for a general idea of what “wasta” is, find it here: http://en.wikipedia.org/wiki/Wasta